Gabriel has won three Brit Awards – winning Best British Male in 1987, six Grammy Awards, thirteen MTV Video Music Awards, the first Pioneer Award at the BT Digital Music Awards, the Q magazine Lifetime Achievement, the Ivor Novello Award for Lifetime Achievement, and the Polar Music Prize. Gabriel developed The Elders with Richard Branson, which was launched by Nelson Mandela in 2007. He has participated in several human-rights benefit concerts, including Amnesty International's Human Rights Now! tour in 1988, and co-founded the Witness human rights organisation in 1992. In 1980, he released the anti- apartheid single " Biko". Gabriel has also been involved in numerous humanitarian efforts. He has pioneered digital distribution methods for music, co-founding OD2, one of the first online music download services. He has continued to focus on producing and promoting world music through his Real World Records label. He co-founded the WOMAD festival in 1982. Gabriel has been a champion of world music for much of his career. The album's most successful single, " Sledgehammer", won a record nine MTV Awards at the 1987 MTV Video Music Awards and, according to a report in 2011, it was MTV's most played music video of all time. His fifth studio album, So (1986), is his best-selling release and is certified triple platinum in the UK and five times platinum in the US. After leaving Genesis in 1975, he launched a successful solo career with " Solsbury Hill" as his first single. He rose to fame as the original lead singer of the progressive rock band Genesis. Peter Brian Gabriel (born 13 February 1950) is an English musician, singer, songwriter, record producer, and activist.
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